F.A.O. Schwarz remains one of the most venerable retail brands in New York, having survived other iconic brands, like Altman, Bonwitt Teller and Best & Company. The business started with the name of Schwarz Brothers Importers shortly after the Civil War: it was the outpost in New York of a family business operating in Baltimore, but the other brothers were deleted from the brand a few years later. The only one who managed the brand was Frederick August Otto Schwarz, who made the bussines for himself
Our advice:
Closed until an official reopened, and we hope to have it back, to remain part of all generations. F.A.O. Schwarz will still be present in local and online company store, but the fact is that F.A.O. Schwarz went away from Fifth Avenue with no clear destination.
